Optimizing Flash Files For The Search Engines
Optimizing Flash Files For The Search Engines
What is a Flash Movie?
A lg холодильники flash movie, or shock wave file (SWF), is the file format published when a Flash movie is exported. A SWF file can also be exported by several other Macromedia or Adobe Products. The SWF is usually an animation, dynamic menu, or highly interactive web-based application embedded into an HTML page. Flash files, when exported correctly for the best web-based optimization, are compressed, thus making their file size lightweight. The SWF format is ideal for presenting vector-based, interactive and animated graphics with sound and video for the web. Vector images are ideal because they will not “pixilize” if stretched or compressed. Flash files can also contain text which can be animated, static or dynamically populated from external sources, such an XML file or a database. Text embedded in a Flash file, for many years, could not be read by search engines. However, recent updates by Macromedia are making this a possibility.
Problems with Flash and Search Engines
Historically, it has been difficult to get Flash content indexed and ranked by search engines. In the past, search engines, such as Yahoo and Google, did not spider Flash content as they could not read the compressed file and much of the text inside the SWF appeared as graphics to the search engines.
The main page воздухоочистители daikin of a web site, if Flash-based, rarely ranked well, unless off-page factors such as link popularity or link reputation were sufficient enough to carry the page. Flash files that were indexed by Google, Lycos and other search engines, which did not have any text or key words associated with them in the search engine results pages (SERP).
Techniques Used in the Past холодильник ardo to Make Flash Visible to Search Engines
Traditional Search Engine Optimization (SEO) techniques would help your site get indexed, but not rank for search terms. Every web site needs at least one HTML page to load into a browser. For a web site developed completely in Flash, developers would embed their flash files into an HTML document and then create the meta tags in the head section of the HTML file. They would also add descriptive HTML text for the search engines in the body section of the HTML page, then use CSS positioning and percentages to load the Flash move in a pixel-perfect location over the top of text. This particular technique should not be used any longer, as search engines will view this technique as an attempt to add hidden text, and hidden text will incur a penalty from the engines.
Another technique which could help your Flash ranking is to not compress your SWF files. One of the reasons search engines could not read flash files in the past is that the files are compressed. If the SWF is uncompressed, search engines can read the static text. This technique can be accomplished easily. Upon exporting a Flash file, you can set the compression to “not” if you want your text inside the Flash movie to be readable by the search spiders. However, this
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